
Much of what it takes to do anything in life comes down to influencing human behavior. Solving the technical issues is often the easy part. Getting people to use the solution is what takes the real effort. This is important to recognize because it isn't how we are trained to think. We are trained to think that if you build a better mousetrap, everyone will want one. That is simply not true. Lets say you are trying to solve the problem of sickness in a remote tribe. After visiting it is obvious that sanitation is a big problem. You bring in a work crew, build public toilets and feel like you've accomplished something, but you haven't. You may have solved the technical … [Read more...]




















































