To keep your blog from looking dead, you really should have at least one post per week. Any less and it is difficult for someone to justify coming back again. Since you know you need at least one post per week, why not do these ahead of time. Sit down one weekend and write one post per week for the rest of the year. They need to be well written, but not necessarily long or earth shattering.
- Pick a Day – Always publish these posts on a particular day. For example at Productivity501, we do a quick tip every Tuesday. This helps people come to expect that at a very minimum they can find new content on that day of the week.
- Include the Day Name in the Post – Calling your post Tuesdays Tip or something similar will help reinforce the idea that this is a weekly occurrence.
- Don’t Write too Much – If you find that you are on a roll, consider breaking the post into sections or create a series out of it. Don’t use the weekly as the place for your flagship content. 150 to 200 words is plenty.
- Schedule the Posts – You want these to go live even if you aren’t thinking about it. If you get sent away on a two week business trip away from internet, you want to know that your site is still going to be active with the weekly post.
- Take Notes for Other Posts – In the process of creating these tips, you will find some ideas for other posts. Make sure you capture these ideas and don’t lose them.
- Fill in as You Have Time – Once you have weekly posts for the entire year, go back and fill in. Other posts. If your weekly posts go up on Monday, maybe add your other content to Wednesdays.
When you get to a point where you want to post every day, it is amazing how much easier it is to fill out a week if one post is already written. By having these posts in place ahead of time, it gives you more flexibility to bring your blog up to a daily posting schedule even if you are busy with other activities that will prevent you from writing as much as you’d like.