Back in the 60s, there were some experiments done to see how likely people were to obey an authority figure, even if they were doing something they felt was wrong.  The results were scary.  Most people would continue to administer lethal electric shocks to another human if someone in a lab coat told them they had to. In the book Influence: Science and Practice (5th Edition) the author talks about the different ways we perceive someone as being an authority.  This perception causes you to obey them more than would be expected. The book lists three things that cause people to identify someone as an authority: Impressive Title Their Clothes Driving an Expensive Car On one … [Read more...]