The Most for Your Minute

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I still believe that the most productive people are the ones who only do a few things, but do those things very very well.  However, that isn’t a luxury most of us have–especially early on in our lives.  In this series of posts, we are going to look at ways to better manager our time and get the best return on investment.

Time is an Investment

Speaking of your return on investment–just thinking of time as an investment can help you become more productive. Changing your mindset about time and seeing it as a currency that you can spend as you choose helps put you in a frame of reference to value time appropriately. When you spend your time you can spend it in areas where there is a high rate of return or in areas where there is a low or negative rate of return. 

Time I spend building my client list or learning a new marketable skill
has a positive return.  If my new skill allows me to do something that
previously took 4 hours in 1, that is a pretty good investment.  If
finding new clients eventually allows me to raise my billing rate, that
is a good investment.  Somethings have a negative return.  Filling your
car with water instead of oil will cost you time in the future.

Ok so it is unlikely that anyone is going to do that.  But what about
signing up for a magazine that you don’t really need or paying for a
bunch of premium cable channels that are just going to distract you
from your work?  I’m not saying that you should never have cable, but
it is something that is likely to cost you more in time down the road

By thinking of time as an investment you should be able to start
focusing on doing things that are profitable and minimizing things that
have no return.  This is really a mindset thing more than anything
else, but the right mindset can make a big difference in what you are
willing to spend your time on.